Axis believes that effective strategy becomes an organization’s compass – one that requires both Aspiration and Action in order to be useful.  Successful strategic planning achieves balance between the conceptual and the practical, between what’s possible tomorrow and realistic today.

When a company identifies with a great aspiration, leadership and workforce can align on a common purpose and vision. Yet, in order to pursue that desired end-state, tactical action is necessary.  Small steps today become big strides into the future.  We believe that aspiration without action can easily lead to a disconnected, unrealized dream.  Equally ineffective is too much action and “doing” without a guiding aspiration for your organization and its people – it’s like walking in circles.

Think of our strategy work bringing your inner idealist and outer realist into harmony.  We focus our facilitation at the axis of aspiration and action, ensuring the creative space necessary to design both an inspiring future for your organization and develop the discipline to mobilize and take action towards concrete goals.